Last modified: September 11, 2016

Your privacy is important to BLOOM Outdoor as is your trust in BLOOM‘s products and services. We want you to know that the information you share with us will be treated with care. This Privacy Statement addresses what personal information we collect and how we handle the personal information shared with us.
View the California Privacy Policy

SCOPE

This Privacy Statement applies to personal information we obtain from and about individuals interacting with BLOOM Outdoor and its websites, products and services. It does not apply to personal information we obtain in our capacity as an employer. This Privacy Statement covers all BLOOM Outdoor controlled subsidiaries and affiliates.

INFORMATION COLLECTED

As you interact with BLOOM Outdoor, there may be opportunities for you to provide us with your information. Additionally, we may collect certain information about you or your furniture as further described below.

You may provide us with information about you or your furniture through a number of sources: BLOOM websites, product and related events or other incentive applications, surveys and social media platforms.

The types of information that BLOOM collects about you may include, but are not limited to:

- contact information (such as name, address, city, state and ZIP code, email address and telephone number
- demographic information (such as age range, marital status and household composition)
- photographs such as those that you may submit for contests or sweepstakes

USE

The information BLOOM collects about you can be used:

- to provide products and services
- to maintain customer relationships
- to operate BLOOM websites
- to provide customer support and service (such as recall information or warranty service)
- to provide information and product updates
- for marketing purposes
- to customize and improve communication content
- to comply with legal requirements

SECURITY

BLOOM uses administrative, technical and physical security to protect the personal information we maintain and to help ensure that it is used according to this Privacy Statement.

COOKIES / TRACKING TECHNOLOGIES

BLOOM websites use “cookies” and other tracking technologies to gather information about your visit (such as demographic data, browser type, IP address, pages visited, activities conducted on the page, and the day and time of your visit). Cookies remember user preferences and maximize the performance of our website and services. Using cookies on our websites provides benefits to you, such as allowing you to maintain your account login information or contact information on Request a Quote forms between visits, or locating a nearby dealer. In addition, we use information gathered from cookies to autofill fields on forms such as the city, state or zip code associated with your IP address. This information can be corrected by you before submitting any form or inquiry or you can disable the cookie as discussed below and the information will not be collected.

Similarly, we may also place Web beacons in our emails to measure the effectiveness of our email campaigns by identifying the individuals who open or act upon an email message, when an email message is opened, how many times an email message is forwarded, the type of software, device, operating system and browser used to deliver the email and any URL accessed through our email message.

To measure site activity, provide a better user experience, and tailor our marketing communications, we or our service providers or business partners may compile information from the cookies, Web beacons or other technologies on our websites. This information may be combined with other information collected online or offline about you, including data provided by third party sources, and may be used or shared for the purposes described in this Privacy Statement. We may also allow third party advertising and personalization partners to use this information to develop personalized content and appropriate advertising based on your visits over time on BLOOM web sites and non-BLOOM web sites. This information may also be used to evaluate our online advertising campaigns or to tailor promotions and other marketing messages to you.

At this time, we do not honor “do no track” signals from a web site browser. However, you may refuse or delete cookies. Please refer to your browser Help instructions to learn more about cookies and other technologies and how to manage their use. If you elect to refuse or delete cookies, you will need to repeat this process if you use another computer, or change browsers. If you choose to decline cookies, some of the functionality of a website may be impaired.

BLOOM adheres to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising (www.AboutAds.info). If you do not wish to receive personalized advertising or content from us while visiting BLOOM web sites, you may click on the AdChoices icon located at the bottom of the web site page or the Digital Advertising Alliance’s Opt-Out page. If you do not wish to receive personalized advertising or content from us on non-BLOOM websites, please visit the Digital Advertising Alliance’s Opt-Out page or click on the AboutAds icon on a BLOOM advertisement and follow the instructions on how to opt out. Opting out of relevant advertising will not opt you out of all advertising, but rather only those advertisements that are personalized to your interests by BLOOM or its agents or representatives.

LINKED SITES

BLOOM websites may contain links to third-party sites not controlled by BLOOM or covered by this Privacy Statement, such as those belonging to BLOOM dealers, BLOOM licensees, co-branded websites offered in conjunction with a business partner, or independent product review sites. We recommend that you check the Privacy Statement of other sites you visit before providing any personal information.

CHANGES TO PRIVACY STATEMENT

We may update this Privacy Statement from time to time. We will do so by posting additions or modifications to this page.
Effective date: September 1, 2016
Last modified: September 11, 2016